Search Engine Optimization (SEO) / Content Marketing Analyst (offline)

Responsibilities:
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
- Help to create and support marketing content to socialize and use for social media purposes (e.g. company's videos briefs, case studies, blog posts)
- Implement link building campaigns in coordination with company's SEO goals
- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance company's goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals

Requirements
- 3+ years experience in Search Engine Optimization (SEO) and / or - Content Marketing preferred
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools
- Experience working with the USA market will be an advantage
- Passion for SEO and internet marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- At least upper intermediate English level
- Excellent analytical, organizational, project management and time management skills

Benefits:
- Possibility to grow within a multicultural work environment with a flat structure and direct, informal communication
- Remote work
- 4 working days week
- Medical insurance
- English classes

About upSWOT

Upswot is the white-label loan onboarding platform with adjusted business processes, accurate underwriting & pre-scoring to help the Lenders provide more loans to SME better, faster, and cheaper

Upswot saves days and even weeks for financial analysts, cuts underwriting costs by up to 57%, and increases acceptance rate by 25% by pulling and automatically analysing the data from public registries, and business systems (both cloud and non-cloud on-premise) SME & SE use

On top of that, we provide ongoing tracking of all crucial, positive, and negative events SME & SE face after the loan is approved.

Thus, Lenders get the insights of what their clients need before they come or call to them... or before they go to their competitors

In addition, our technology saves a lot of time for SME & SE by automating reporting to the Lender after the loan is approved

Company website:
https://upswot.com/

DOU company page:
https://jobs.dou.ua/companies/upswot/