VP of Marketing (offline)

Job brief
We are looking for an experienced VP of Marketing to direct and oversee our company. You will design, implement and monitor effective marketing strategies that align with our business goals. Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the CEO and will oversee internal Marketing teams. To be successful in this role, you should be highly professional. You should also play a significant role shaping the company’s strategic planning. Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success

Responsibilities
- Set current and long-term goals for the company promotion
- Develop and implement a cohesive marketing plan to increase brand awareness
- Design and review the Marketing budget
- Build relationships with media and stakeholders through creative PR strategies
- Monitor all marketing campaigns and improve them when necessary
- Prioritize marketing projects and allocate resources accordingly
- Prepare regular reports and presentations on marketing metrics for the CEO
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Forecast hiring needs for the Marketing department
- Track competitors’ activities

Requirements
- Proven work experience as a VP of Marketing, Marketing Director or other senior role
- Demonstrable experience designing and implementing successful marketing campaigns
- Solid knowledge of SEO, web analytics and Google Adwords
- Experience with digital marketing tools and techniques
- Experience in IT company/startup will be a plus
- Strong leadership skills
- Excellent communications skills
- Strong analytical and project management skills
- Strategic mindset, with ability to make difficult decisions
- BSc degree in Marketing, Communications or relevant field
- At least advanced English level
- Experience/knowledge of USA market will be an advantage

Benefits:
- Remote work
- 4 working days week
- Medical insurance
- English classes

About upSWOT

Upswot is the white-label loan onboarding platform with adjusted business processes, accurate underwriting & pre-scoring to help the Lenders provide more loans to SME better, faster, and cheaper

Upswot saves days and even weeks for financial analysts, cuts underwriting costs by up to 57%, and increases acceptance rate by 25% by pulling and automatically analysing the data from public registries, and business systems (both cloud and non-cloud on-premise) SME & SE use

On top of that, we provide ongoing tracking of all crucial, positive, and negative events SME & SE face after the loan is approved.

Thus, Lenders get the insights of what their clients need before they come or call to them... or before they go to their competitors

In addition, our technology saves a lot of time for SME & SE by automating reporting to the Lender after the loan is approved

Company website:
https://upswot.com/

DOU company page:
https://jobs.dou.ua/companies/upswot/