SEM Specialist

RESPONSIBILITIES:

• Manage campaigns from proposals through development, testing, execution, and completion against client goals

• Oversee and plan client advertising PPC budgets across vendors, time-scheduled flights, and among programs/services/offerings Set and optimize bids at the keyword, placement, ad set, device, geographic, and other levels

• Keyword, display, and social targeting portfolio development and refinement

• Develop effective plans to optimize conversion rates and maximize client ROAS

• Identify niche strategies in specific verticals and consistently incorporate developing strategies into existing campaigns

• Implement cohesive testing strategy for each element of campaigns

• Generate accurate and informative periodic internal and external reporting

This position requires the ability to follow processes, attention to detail, awareness, and research & problem-solving skills. Candidates must be data-driven and will be administered job-specific custom Excel testing during the interview process.

QUALIFICATIONS & SKILLS:

• Knowledge of Google Ads a plus

• Advanced Excel skills including pivot tables, vlookups, and macros

• Strong communication skills

• Ability to thrive in a fast-paced environment and to manage multiple campaigns and tight deadlines

• Problem-solving and analytical skills coupled with the ability to act independently across competing priorities

• Strong acumen for applying critical thinking and analytics to formulate and test hypothesis

• Ability to manage multiple projects/campaigns across internal teams

EDUCATION & EXPERIENCE:

• Associated Degree required Bachelors degree preferred

• 0-2 years of experience in digital marketing, paid social media advertising, and user analytics

• Readiness to work from 15:00 till 23:00 in order to have an optimal overlap of work hours with USA based teams.

SELECTION GUIDELINES:

Formal application, rating of education and experience; oral interviews and reference check; job-related tests may be required.

WE OFFER:

• Flexible working hours;

• Comfortable working place;

• Medical insurance after the trial period ending;

• Team-building activities;

• 24 paid vacation days per year;

• 5 paid sick leave days per year.