Director of Demand Generation (offline)

Responsibilities:

- Developing and executing short and long-term multi-channel campaigns to drive leads and the sales pipeline
- Lead the team of Demand Generation: SEO, Paid and Email, potentially more.
- Build and Lead Account Based Marketing activities
- Develop A/B testing strategies and execution across all channels
- Improve the efficiency and effectiveness of our marketing automations to increase conversion rates at every stage of the funnel
- Working with the content team to create appropriate tactics for content marketing
- Identifying new markets and advertising tactics to encourage business growth
- Manage our marketing tech stack (Salesforce, Pardot, 6sense), analytics infrastructure, and attribution model
- Develop reporting on key demand gen KPIs, track progress vs goals, and ensure we have strong insights into performance and trends
- Delivering performance reports to leadership

Requirements:

- 5+ years of Demand Generation experience in B2B, Sales Automation SaaS business
- Track record of success working with a B2B sales team, delivering qualified leads, buyer engagement, and pipeline
- Data-driven with experience developing a KPI framework, optimizing metrics, and tracking performance against growth goals
- Hands-on experience with SEO, SEM, Google Analytics, Linkedin Ads, ABM, digital technologies including marketing automation (Pardot) and CRM tools
- Ability to build strong rapport with sales team and be comfortable managing lead follow-up expectations
- Consistent track record of partnering with the content marketing team to maximize content consumption and in turn, leads
- Experience managing paid search programs and webinar series
- Strong understanding and experience creating dashboards and metrics to drive transparency and communicate progress throughout the funnel
- Results-oriented; skilled at both planning and hands-on execution
- Proven ability to work with and communicate effectively with marketing, sales, and product teams
Experience in analytics or business intelligence, a plus

Benefits & Perks:

- A friendly, informal, and knowledge-sharing environment with open-minded people around you;
- Chance to join a team of professionals in a company globally recognized for its cutting-edge products;
- Dynamic opportunities for professional growth;
- Unlimited vacation;
- Possibility of WFH;
- Great medical insurance;
- Partly or fully paid extra professional training and courses (when needed);