Web Analyst / GTM Technician (offline)

Responsibilities:
Manage Google Analytics implementations including custom dimensions, segments, funnels, custom reports, attribution models, and ad-hoc reports
Strong understanding of Enhanced Ecommerce Tracking, digital channel tracking and device performance
Lead migrations to GA4 and Server-Side tagging models
Support implementations of Google Tag Manager (GTM) including creating custom HTML tag and variables using HTML and javascript
Adding third-party marketing tags including AdWords, floodlights, Facebook, etc.
Development in Google Data Studio to create custom dashboards including blending data, creating custom calculated fields, and accessing multiple data sets
Provide dynamic analysis and outline opportunities to grow sales, reduce marketing spend, and meet key strategic goals
Analyze customer/prospect behavior and KPI’s using analytics tools and make strategic business recommendations

Requirements:
Minimum of three years of experience in Marketing Analytics
Excellent Excel & Google Sheets knowledge
Strong understanding of Enhanced Ecommerce Tracking, digital channel tracking and device performance
Understanding of Document Object Model (DOM) and how to navigate the DOM using JavaScript
Knowledge of Google Tag Manager (GTM) including creating custom HTML tag and variables using HTML and JavaScript
Ability to leverage Google Optimize to create new tests and track results
Knowledge of Big Query, Adobe Analytics, DTM, Tableau, SQL, etc. advantageous
Excellent Excel skills required
Experience with Google Search Console including evaluating site SEO performance, resolving identified errors, and providing recommendations for keyword performance
Knowledge of Google Data Studio and ability to create custom dashboards including blending data, creating custom calculated fields and accessing multiple data sets
Strong independent work process skills
Comfortable working with front-end and back-end developers/programmers
Good written and verbal communication skills (English)
Experience with an upgrade to GA 4

As a plus:
Software development experience
Google certifications


We offer:
A competitive compensation level depending on qualifications.
A professional and friendly team atmosphere and environment.
Future career growth opportunities.
Professional training and certification.

About Yalantis

Yalantis is a software engineering and IT consulting company in the outsourcing market. Our team has more than 500 specialists and continues to grow. Join and cooperate with us in Dnipro, Kyiv, Larnaca (Cyprus), and remotely from any city of Ukraine.

Company website:
https://yalantis.com/

DOU company page:
https://jobs.dou.ua/companies/yalantis/