The goal of our project is to solve one of the most serious issue of exporters and importers around the world.
Responsibilities: Develop and implement a marketing strategy for the website; Search for new ideas to reduce the bounce rate, increase the avg. time on site and conversion rate; Perform A/B tests to improve site metrics; Develop landing pages and other promo materials for user involvement; Gather and analyze website statistics using various analytical tools; Analyze marketing activities and evaluate their efficiency; Develop ideas and proposals for further website improvement; Identify the product’s target audience, positioning, values, and selling points;
Requirements: 1+ year of experience in web marketing/product marketing; Experience in market research and competitive analysis; Deep expertise across multiple performance marketing channels; Excellent knowledge of Google Analytics, Google Optimize, Hotjar; Basic understanding of SEO; Expertise in developing and implementing a successful content marketing strategy; Upper Intermediate English; Strong analytical skills; Time-management and organization skills; Ability to prioritize tasks and objectives.