Head of Organic Growth (SEO) for PMI (offline)
β’ Develop and implement product, technical, and content-focused SEO strategies across several markets, identifying both short-term and long-term opportunities to scale growth;
β’ Plan, develop, execute and assess all organic growth initiatives; including monitoring and improving keyword rankings, positions, organic traffic volumes (SEO, direct, referral), conversions, cost-effectiveness, and content marketing;
β’ Grow conversions and revenue from organic search channel, direct and referral;
β’ Work alongside the Product, Dev, Design, and Brand teams to increase our organic traffic and share of voice;
β’ Create, launch, and manage multi-channel campaigns and initiatives to drive organic acquisition, engagement, and referrals;
β’ Lead the technical optimization of the company website;
β’ Manage in-house organic team and contractors;
β’ Stay abreast of organic growth industry trends and best practices.
Essential professional experience:
β’ 5+ years of SEO experience;
β’ 3+ years of experience as a team lead;
β’ A deep understanding of both the content strategy side of organic search and the technical optimization side;
β’ A full-stack SEO, with a strong understanding of on-site and off-site SEO practices;
β’ Experience with Google Search Console, Google Analytics, SEMRush, Ahrefs, etc.
β’ Strong analytical skills with the ability to analyze data fastly using Excel, Google Sheets, Tableau, and calculate the cost-effectiveness of investments in organic channels.
β’ Excellent verbal and written communication skills;
β’ A customer-centric marketer leading the team efforts with a strong understanding of the customer needs and the product;
β’ Advanced English.
Desirable skills and personal features:
β’ Experience in gambling and PBN creation;
β’ Understanding of business metrics;
β’ Knowledge of best practices within the niche.
About PMI
We are a highly successful Company with great ambitions. We operate on a very competitive market so every day we are looking for opportunities to be better. To be faster. Even faster. Never stand aside and never afraid to try. Having a lot of ideas we are very open to fresh ones. Equally important, we have resources to bring these into motion.Company website:
https://parimatch.tech/
DOU company page:
https://jobs.dou.ua/companies/parimatch-tech/
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Job unpublished on
31 October 2021
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