As the Marketing Director (CMO), you will be responsible for defining and implementing our marketing and growth programs. You will be able to roll up your sleeves to get started in an excited and brand new company.

Who we are

UARM™ proudly stands at the forefront of ballistic protection, body armor, and tactical equipment since 2014. With headquarters in the United States and manufacturing in Ukraine, our products are internationally recognized for their quality, durability, comfort, and performance. Today our R&D team consists of veterans, engineers, and designers - creating the bleeding edge of body armor and tactical gear for consumers worldwide.

What's the opportunity

Innovate the market, change paradigms, boost evolution, create digital masterpieces.

As the Marketing Director (CMO), you will be responsible for defining and implementing our marketing and growth programs. You will be able to roll up your sleeves to get started in an excited and brand new company.

Together, we will launch a new paradigm in personal protection for civilians and achieve worldwide recognition.

What will you be doing

You will work directly with Founder and taking full ownership of our online presence and customer acquisition programs. To be successful, you will already be a highly accomplished marketer with a passion for B2C e-commerce business and analytics to drive consistent sales.

Example work in this role

Create and own the go-to-market strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. Oversee outbound customer-facing communications across our website and social channels.
Collaborate and lead across the organization. You will represent the customer's voice within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.
Form and control the marketing budget for omnichannel marketing initiatives. Build business models, unit economies, and influence key company metrics with marketing tools.

Who you are

5+ years in high-growth, B2C e-commerce.
10+ years in marketing in managerial positions.
Sure, that now is your time to launch a rocket of success.
Passionate about weapons for defense, computer games.
Good eye for design and creative assets.
Low ego, high intellectual curiosity, effective communication skills.
You are a fan of digital marketing and plan to stay that way for at least the next five years.
You managed the UX / UI creation and participated in brand development.
Demonstrable experience in positioning a company in a competitive market and winning market share.
Established track record in spearheading successfully integrated product launches with measurable results.
ROI-driven approach to marketing and strong attention to detail.
Demonstrated ability to dive into a product and become a champion and promote features, use cases, and value propositions to customers.
Proven ability to analyze reports, dashboards, data, and other tools to make critical decisions and recommendations to help the company achieve its objectives and goals.
A hands-on, "can do" attitude, and a drive for outcome focussed performance.
Launched large-scale advertising campaigns and worked with influencers.

What do we offer

Work on an existing brand and create a new one.
Participation in development from a small company to a leading corporation.
Decent and timely salary, fixed + % or options stock.

About UARM

UARM™ з гордістю стоїть на передових позиціях балістичного захисту, бронежилетів та тактичного спорядження з 2014 року.
Маючи штаб-квартиру в США та виробництво в Україні, наші продукти отримали міжнародне визнання за свою якість, довговічність та комфорт.

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Job posted on 20 July 2021
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