Senior Marketing Expert (offline)

YOUR SKILLS
- Solid writing skills
- Experience in preparing landing pages mock-ups and designing requirements
- Understanding the funnel and user journey
- Experience in identifying the key targets, success metrics, and shaping roadmaps
- Messaging and positioning of the company and products
- Developing and implementing multi-channel acquisition strategies
- Fluent English (both writing and speaking)
- Ability to manage multiple contexts
- Curious and analytical mindset
- Proactive leadership and project management
- Confident with Google Analytics

WOULD BE A PLUS
- Customer development experience
- Experience with Figma (or similar) tools

YOUR RESPONSIBILITIES
- Develop and implement multi-channel strategy for one of Railsware products: Mailtrap.io, Coupler.io or Smart Checklist for Jira
- Identify key targets and develop product positioning and messaging
- Take responsibility over projects progress
- Closely collaborate with other team members: product managers, marketing experts, designers
- Deliver mock ups for landing pages
- Track project’s progress and communicate the results
- Manage hypotheses and coordinate testing process
- Become the organization’s agent towards external parties such as media, communities and build strategic partnerships

WE OFFER
🚩Collaborate with us remotely from any location or in one of our offices
⏰ We offer flexible hours
💸 Get competitive remuneration, yearly bonus, microcredits
💻Thanks to our hardware policy, we use the best equipment and can regularly update it
🌴 34 days a year as a paid time off (24 standard days + 10 more to cover public holidays)
🏃Health policy budget will cover your private sports and healthcare expenses
🤝Participate in local and international conferences
🏢Our offices are equipped with modern ergonomic chairs and standing desks
🍒You can always find fresh food and drinks in our kitchen (if you prefer to work from there 😎)

About Railsware

Railsware is a product studio with two main focuses – Railsware products and consultancy services.

Railsware Products: Mailtrap, Coupler.io, and Jira Smart Checklist were initially created as simple in-house tools. They quickly got recognition in the community and became commercial products with a multi-million user base, steady growth, and ambitious plans.
As for consultancy services, we build great web and mobile solutions focusing on clients’ essential business objectives, creating value for the end-users, and ensuring products’ steady growth.

No matter what products Railsware is working on, we always stick to the three simple principles:
🔶 do what makes sense
🔶 take responsibility
🔶 improve and share your craft

As a result, we can boast of many successful products that help people on various levels. Like these:
🔷 Calendly - an online appointment scheduling platform that we’ve been supporting from the ideation to a $3.5 billion business.
🔷 BrightBytes - a research-based decision support platform. Railsware extended the BrightBytes tech team to help build complicated parts of projects till the moment when Google acquired BrightBytes
🔷 DoctorOnlineUA - a free online platform for Ukrainians who require physical and mental health advice but don’t have access to qualified medicine. During the first six months, more than 1600 consultations have been held for free.

At Railsware, we value freedom, remote and a flexible schedule, and a balanced workload. We guarantee easy-going onboarding, a clear but flexible development plan, and the ability to take responsibility for decision-making through a holacratic team structure. No wonder, an average Railswarian stays in the company for around 5 years!

We invest in building a strong team choosing people who care about their work and are dedicated to their projects. Is that what you were looking for? Join Railsware now, find your new Career Match - https//railsware.com/careers

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Company website:
https://railsware.com/

DOU company page:
https://jobs.dou.ua/companies/railsware/