Content Marketing Manager (offline)

Requirements:

— 3+ years of experience in content marketing or a related field (preferably for USA or European markets)
— Experience in all aspects of content development: idea generation, researches, writing/editing, collaborating with designers, analysis of results
— Experience in creating a content strategy and content roadmap
— Experience with social media platforms
— Understanding of onpage and offpage SEO
— Deep knowledge in PR communication techniques and tools
— Understanding how to attract new customers using content marketing on the B2C market
— Advanced English — excellent written and verbal skills
— Excellent communication and negotiation skills
— Self-starter attitude
— Ability to delegate and control the execution

It will be a plus:

— Experience with email marketing
— Experience with influencer marketing

We offer:

— Flexible start of the day
— Paid 20 days of sick leave
— Paid 18 working days of vacation
— A convenient open-plan workplace with lots of comfortable working areas
— Unlimited professional development and growth opportunities (the company covers the сost of conferences, seminars, courses, and other events (including foreign ones)
— Free on-site bicycle and car parking with electric cars charging points
— Free English lessons with a native speaker, corporate library
— Сorporate events and means of entertainment (Playstation, table tennis, and football)
— A large number of team development and team-building training as well as huge and lively corporate parties, our football team, table tennis tournaments
— Sport compensation: gym membership/ sport activities reimbursement
— We do care about a healthy lifestyle, provide medical insurance

Responsibilities:

— Develop content strategy and roadmap for all content marketing channels
— Directly manage content marketing initiatives across our site, blog, social media, email, and external/partner sites
— Manage content team: writers, editors, social media, and influencer marketing specialists
— Work closely with a PR agency to improve the efficiency of external placements
— Launch, analyze and optimize email marketing campaigns
— Analyze the results of work, make suggestions for improvement


What are we looking for?

We are looking for an experienced Content Marketing Manager to create a long-term content strategy, plan the necessary steps and implement it with a newly formed content team. In this role, you will develop a deep understanding of our customers in order to produce engaging and relevant content that improves customer engagement, build awareness, and ultimately drives sales.