AppsFlyer is known for its massive backend production. At any given moment thousands of servers are consuming 100+ billion mobile app events, crunching our users’ data, serving requests and communicating on a massive scale.
AppsFlyer is the world’s leading mobile attribution & marketing analytics platform, helping app marketers around the world make better decisions.
AppsFlyer’s holistic approach allows advertisers to measure all media sources, including paid, organic, viral and social sources, without compromising user experience or accuracy. Integrated with dozens of media partners, AppsFlyer acts as the entry point for advertisers to promote and accurately measure their mobile app promotional campaigns. Our mobile SDK code runs on more than 95% of the world smartphone devices, sending billions of requests to our server every day!
Metrics such as installs, post-install attribution, engagement, retention, ROI (return on investment) and LTV (lifetime value) per source are built into AppsFlyer’s core analytics platform, allowing mobile marketers to reach, maintain and optimize for consistent profitability with great ease.
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