Head of Marketing (offline)

"If Apple would build a design school, what would that looks like?” - That’s a question that guides us everyday when we go to work.

We believe theres a huge opportunity right now to bring design education online, and become category leaders, which is what we’re working towards.

Since launching 2 years ago, we’ve already helped +4,600 students build their design career - they love our programs and it helps them bring more value and make more money, we’ve also helped over 270,000 designers for free on our social media channels.

We are 100% independent, 100% remote (always, not just in 2020) & 100% organic - We have generated +$3M in revenue without using ads to reach new audiences, and we’re growing.


Mission Statement

The mission of this position is to build a world-class marketing team and head our growth efforts


About the role

Role location: Remote - EMEA + America East Coast

We’re looking for a marketing leader to build our marketing team and help us scale.

Your challenge would be to turn a brand that’s heavily rooted in a personal brand into a world-class company brand, that becomes a category leader in a market that currently does not have a clear leader.

If your dream is to be the CMO of a world-class brand - come work with us to build your dream job: lead the growth and have unparalleled impact on both culture and the results of the company.

You’ll learn more with us over the next 3 years than with any big corp, and we’ll help you build your personal brand.


Responsibilities

You will be responsible for:
- Building the demand generation team: scaling our social media efforts & manage scaling ads on multiple platforms.
- Building the monitization team: making sure our funnels, emails and website convert well, and that our current student keep enrolling to new programs with us.
- Building the brand: make sure we create a competitive advantage by becoming the best storytellers in the industry and telling a differentiated, well positioned story.


Requirements

The right marketer for this role has:
- Experience building and managing a marketing team: You’re a people person
- Experience and passion for both Brand & Performance marketing: You’ll have proven results for marketing materials that look amazing and convert well.
- Experience in content & social media marketing: You understand YouTube and Instagram well, and always have a finger on the pulse of what’s new (which is why you’re currently exploring TikTok)
- Experience in e-commerce or online learning
- Love for numbers and the ability to analyze them to make data-driven decisions
- Excellent verbal and written communication skills (English)
- The ability to be autonomous and self-motivated in a remote work environment
- Eye details, so you’ll start your application with “HOLA 🙌”
- Love for design


Benefits

- The salary range for this role is $90k-$150k based on your past experience.
- 6 weeks paid vacation (after 6 months on the team, 2 in the first 6 months)
- 2 weeks of sick leave per year, including mental health days
- Laptop of your choice when you join
- Individual learning & development budget
- Yearly conference credit
- Team retreat when it’s possible to fly to exotic places

About Make it in Ukraine

We're 'Make it in Ukraine', a marketplace to match world-leading projects with incredible agencies and individuals in Ukraine.

Company website:
https://www.makeitinua.com/

DOU company page:
https://jobs.dou.ua/companies/make-it-in-ukraine/