CRM Lead (Refocus) (offline)
Genesis Investments is a venture capital fund made by entrepreneurs with an unparalleled track record and practical experience in building large international digital businesses from UkrAine. We invest in seed-stage startups founded by exceptional founders from Central Eastern Europe. In addition to financial investment, we provide a wide range of practical support activities in business building and fundraising from the Investment Team.
Now we are looking CRM Lead for external (non-Genesis) product company β Refocus (Refocus.me/mAin).
Refocus is an international Educational digital marketing platform. They are distinguished from others by their focus on high-quality long-term Education β they want to improve the qualifications of marketers in the international arena for a long time. Also, Refocus has strong expertise in marketing, since they have been leading projects as a marketing agency for 4 years.
Refocus are already recommended by Yandex, Tinkoff, Kiwi, Forbes and Mail.Ru. Refocus works with SpAin, Great BritAin, Russia, India, Latin America. United States and Brazil are coming soon.
Requirements:
β’β 2+ experience working with CRM Systems on customer side as CRM/ Retention/DTS Manager;
β’β Experience working with emails / sms (AMO CRM distributors, GetResponce, Esputnik, Unisender, Expertsender, Emarsys);
β’β Strong knowledge of all key metrics (DR / OR / CTR);
β’β Experience with base segmentation and development of communications.
Will be a plus:
β’β Experience working with EdTech, startups;
β’β Upper Intermediate English;
β’β Technical Educational background.
Tasks:
β’β Deliver professional technical consulting and support CRM;
β’β Support in optimizing all campaigns for email, SMS, app pushes, and on-site targeting campaigns by testing subject lines, creative, copy, send time, etc;
β’β Analyze results of campaigns on a daily basis, create weekly and monthly reporting with insights and recommendations for optimizations;
β’β Mentor and row expertize of team members;
β’β Develop mediaplans of CRM channels.
Refocus provide:
β’β Paid vacations and sick leaves;
β’β Official employment;
β’β Remote work;
β’β Paid Educational events.
Join the team.
The job ad is no longer active
Job unpublished on
28 March 2021
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