CMO (CMO) (offline)

Required skills
— Proven 3 + years experience as CMO in foreign markets in the Gambling industry;
— Experience in creating and managing successful marketing strategy;
— Experience in creating products from the scratch;
— Experience working with big budgets;
— Extensive experience in digital marketing channels (Affiliate, Retention, PPC blackhat & regular, SEO etc);
— Experience in online marketing, tracking and analyzing all types of traffic sources: PPC, Display, Affiliates, and others;
— Experience in all digital tools for analyzing such as but not limited to: Google Analytics, Voluum, affiliate program platforms, Power BI, AppsFlyer, email/SMS marketing;
— Excellent communication (including English) skills with fluent written, presentation, oral, and interpersonal skills;
— Excellent analytical and problem-solving skills.

Responsibilities
— Defining channel strategies and managing a continuous, meticulously planned and documented testing plan with a focus on measurement and analysis;
— Delivering consistent channel growth and performance improvements, against key metrics and company targets;
— Forecasting and deep diving into channel performance, process and operations to identify opportunities and constantly optimize expenses and ROI;
— Developing segmentation and personalized strategies based on customer profiling, purchase cycle and churn analysis;
— Building the performance marketing infrastructure, such as reporting, process necessary to support growth;
— Owning the marketing budget.

About urlmarketer.com

Our team has 15 years of experience in online marketing. We offer a wide range of services and turnkey
solutions, helping businesses of any sizes to accomplish more with reduced expenses. Choosing U.R. L.
Marketer you can save time and focus on important things.

Company website:
https://urlmarketer.com/