Marketing Director / CMO @FS Holding (Limassol, Cyprus) (offline)

We are an exclusive distributor of Blizzard, Riot Games, Weta Workshop products in the CIS countries. We own the GLHF (GOOD LUCK HAVE FUN) trademark, which produces headphones, rugs, armchairs, and clothing for gamers. The company develops the FragStore - chain of offline and online stores of gaming and e-sports products.

Now we are looking for Marketing Director for leading the marketing process and team of the Holding, control and reporting of all activities, sales support. Developing of the strategy for short and long time.


Key Duties/Responsibilities:
- Planing, execute and control the implementation of a marketing strategy for the organization and for new and existing products or services identifying customers and their current and future needs;
- Developing a brand strategy and monitor the competitors;
- Developing and implement marketing plans, including promotional calendars, exhibitions and programs, new product introductions and other marketing projects;
- Setting and administration an annual marketing budget, manage, and measuring marketing campaign costs;
- Taking part in the development of sales forecasting including tracking changes in supply and demand;
- Work with sales teams on brand initiatives;
- Providing tools and materials to enable the sales team to function effectively;
- Continually reviewing changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary. Offering expert advice to develop innovative advertising, public relations, social media, and events;
- Manage and refining the organisation’s social media presence;
- Build, manage and coach a high-performing marketing team;
- Reporting on the effectiveness of marketing campaigns using pre-determined KPIs;
- Utilizing data for marketing campaigns, interrogating the organisation’s databases and external data;
- Identify new business opportunities;
- To conduct market research studies;
- Negotiating with media partners to guarantee advantageous contracts;
- To guide the day-to-day activities of the marketing team and marketing managers.

Key skills/experience:
- Minimum 5 years of experience at a similar position;
- Knowledge of the esports industry is must. Gaming experience considered as a benefit;
- Strong project management and people management skills;
- Leadership and influencing;
- Data analysis experience;
- Proficient knowledge in marketing research and statistical analysis;
- Bachelor’s or master’s degree in marketing or a related field;
- Proven working experience in digital marketing, particularly within the industry;
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns;
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
- Experience in optimizing landing pages and user funnels;
- Experience with A/B and multivariate experiments;
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.);
- Working knowledge of ad serving tools;
- Experience in setting up and optimizing PPC campaigns on all major search engines.

Work terms:
- Official employment;
- Office space with comfortable work conditions is a stone's throw from the Sea (Limassol);
- 22 working days for vacation;
- 12 working days for sick leaves;
- Medical insurance after 6 months of work;
- Work schedule - 10.00-19.00 (Mon-Fri) (the starting and ending time is flexible);
- Good relocation package.

About TECHIIA Holding

TECHIIA Holding was founded in 2018 with the aim to bring to life innovative projects that contribute to the world\’s progress. TECHIIA Holding employs more than 1000 high-class experts. Our professional areas are esports, IT-infrastructure and Software Development, IT-Integration, Venture investments and other.

Our mission.

We have been united and led by one global mission – the creation of brand-new sustainable solutions leveraging the best practices in technologies and new media.

All TECHIIA projects promote innovations and global progress. We always stay true to our values: mutual respect, sustainable development, enthusiasm, ongoing growth, commitment, shared success.

We respect our partners and clients and long for lasting relations.

Among TECHIIA projects are WePlay! Esports, Enestech, j:Mind.Systems, EcoTechnoPark by TECHIIA, WP Merchandise, TECHIIA Construction and etc.

Company website:
techiia.com