Senior Email Marketing Specialist (offline)

As an Email Marketing Specialist, you will also be required to collaborate with coworkers across departments to achieve maximum results from marketing campaigns.

This position also requires skills in content marketing as these two components work in parallel in our marketing efforts. However, we may hire a candidate with the basic content marketing experience if the candidate shows outstanding skills on the email marketing side.

Email Marketing Specialist Responsibilities:
Conducting market research to better comprehend prevailing consumer behaviors, especially in the e-learning niche.
Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs (where the historical data exists).
Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients.
Create successful email campaigns that attract, nurture and convert leads into buyers.
Use a data-driven approach to improve such key metrics as open rate, click-through rate, conversion rate while maintaining the unsubscribe rate low.
Creating well-written copy that converts (in collaboration with freelancers if needed). Create visually appealing designs for the email channel (in collaboration with designers).
Run sequences of A/B tests to identify what subject lines, call-to-actions, visuals, prices, value propositions and other factors influence open, click-though, and conversion rates. Report on the results and impact of the tests.

Email Marketing Specialist Requirements:
Advanced/Fluent level of English is a must.
Proven experience creating high-impact, unique marketing campaigns.
Prior email database management experience, preferably in a similar role.
Familiarity with email automation tools.
Excellent project management skills specific to marketing.
Profound knowledge of email marketing and its content strategy and needs.
Ability to harness collaboration to produce well-crafted content.
Result-oriented mindset.

Will be a plus:
Degree in Marketing, Advertising, Communications, or similar.
Experience in e-learning niche marketing.
Experience in working with big e-learning platforms such as Udemy, Coursera, and similar to them.
Experience in working with the US and EU markets

Content Marketing duties

You will be responsible for creating relevant content (blog posts, cheat sheets, lead magnets etc) related to our brands and distributing it across email channels and websites; you will collaborate with other team members to distribute the content on social media and other channels that may bring value for our brands.

This role doesn’t assume that you will actually write the content, you will work with the freelancers to create it.

You will coordinate the use of content into the overall marketing strategy and create a vision for the content to achieve desired marketing goals.

Benefits:

- Competitive Compensation
- 100% Online Work. Freedom is in our DNA. We are a fully remote team: you can work from any country. Your office is wherever there is secure internet.
- Flexible hours & schedules. We have a results-driven culture, not a 9-to-5 culture. You are 100% in control of your time – choose your own schedule and work whenever you want.
- Unlimited personal time off. You can take as much time off as you need. Plus, you are required to take at least two weeks off per year. This isn't a vague policy where unlimited time off means no time off.
- Annual Company Retreat. It’s important for a remote team to have a human connection. That’s why we get together at some awesome place in the World at least once a year.
- Learning and Development. We make learning a part of everyone’s role. We have a team coach, a buddy program, regular workshops and we support your extra learning initiatives.

About SuperDataScience

We want to Make The Complex Simple.
SuperDataScience is an online educational platform for current and future Data Scientists from all around the world. We believe learning such an immensely valuable topic requires a dynamic, deep and fun approach, available to anyone willing to learn.

We strive to create the ideal community and recruiting platform for all Data Scientists. That’s why we gather real-world case studies, weekly podcasts, must-know posts, YouTube videos and created The Data Enthusiasts Dream Library, with over 250 videos and 100 hours of content, so you can learn everything on Data Science, R-Programming, Tableau, Deep Learning and other fantastic topics.

Company website:
https://www.superdatascience.com/