For the last 3 years BetterMe mobile apps ecosystem has been downloaded more than 80 million times. We have 7.5 million followers on our Social Media platforms. We are looking for a Product Marketing Manager to be focused on conversion rate optimization and onboarding of our new customers.

— Experience as a Product Marketing Manager or similar role;
— Marketing experience of landing pages creation with sales purposes;
— Monetization-focused mindset;
— Focus on conversion rate optimization;
— Deep knowledge of customer life cycle (awareness, acquisition, conversion, engagement, and retention);
— Working knowledge of web analytics tools;
— Ability to analyze complex data and deliver meaningful conclusions that can be turned into actionable decisions;
— Efficient collaboration with business and engineering teams;
— Excellent communication skills, ownership and proactive behavior;
— Upper-intermediate or higher level of English.

— Interpret product details and turn them into benefits for the consumer;
— Improve CR to drive paying users;
— Develop and optimize multi-step sales and marketing funnels for optimal conversion rates and down-funnel metrics;
— Craft compelling messages across marketing channels (landing pages, ad campaigns);
— Drive competitive analysis and market research;
— Work closely with the design/marketing/product team to reach the company’s marketing goals.

About BetterMe

We understand that working out is not always a breeze. There's often no time or no motivation to go to the gym or go for a run. We understand that the gym is not for everyone. We know that you're working long hours and are tired. We know that you have a period and sometimes are simply not in the mood. We know that everyone's different. But we also know that you can do it. And that's why we came up with BetterMe.

BetterMe is a family of apps that will help you believe in yourself and prove the world that nothing is impossible. Fitness, yoga, meditation, walking, strength exercises - whatever activity works for you today, we've got you covered, and with emphasis on motivation, you will never find yourself skipping a workout again! BetterMe apps create happiness within and help you become the best version of you.

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Job posted on 1 October 2020

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