Product marketing manager (offline)

Acumen International is a global provider of Express Global Employment Outsourcing/Global Employer of Record/International PEO service.
We enjoy a culture of mutual respect, growth and development, and professional attitude.

About the position:
• Asses the market, the competition and provide insight to stakeholders on the products; Track and evaluate market trends to position the company’s products; use market research data to determine product pricing
• Develop the product strategy, align it with global strategy and translate business strategy into product strategy
• Develop and advance market segmentation for each product offering
• Make an action plan and ensure the execution (Agile Scrum) within the defined timelines
• Write high-level requirements and terns of reference to external vendors/developers
• Plan and carry out product launches; support the development team with any questions they may have
• Drive action throughout the organization to get products to market
• Manage product profitability and commercial success
• Manage all aspects of in-life products, including customer feedback, requirements, and issues
• Make unique offering for both products to help them stand out by adding the unique selling points
• Lead full-cycle sales from the first contact to contract drafting and concluding them with clients
• Have an excellent understanding of the company services and products, and of the market including who the buyers are, how they buy and why, and ‘package’ the product based on that
• Provide insights on key differentiators and messages
• Interpret technical details of the product and turn them into benefits for the consumer
• Develop collateral and digital campaigns to bring prospects to both websites together with marketing
• Articulate the product vision in the web and communicate the value of new products and services to the sales and marketing team
• Be an expert on our competition and their marketing position
• Closely work with key players (design, content, acquisition, product, sales) to execute strategies
• Research and assess new market opportunities, demand for products, and consumers’ preferences and insights
• Gain insight into customer use of current products, untapped opportunities and buyer personas
About the candidates:
• University diploma in business, management, marketing, or a related field
• Prior experience as a Product Owner, a Product Marketing Manager, Project manager in a software company, or a similar role.
• Advanced verbal and writing English skills
• Experience in websites launch or redesign, SaaS products development and execution is plus
• Working knowledge of various web tools: CMS, marketing automation tools (both ready-to-use configurators and custom, e-commerce modules), payment gateways, subscription management systems, content management systems
• Working knowledge of CRM systems
• Excellent understanding of marketing mix to develop tactics and integrated marketing campaigns to market both products
• Excellent knowledge of website maintenance and management basics, as well as usability principles and SEO basics
• Familiarity with web analytics tools (Google Analytics and other Google services, Hotjar or similar)
• Excellent communication skills
• Detail-oriented, tech-savvy, with good numeric skills
• In-depth understanding of buyer motivations
• Strong analytical and quantitative skills

Recruitment process;

• Send your resume;
• Phone or Skype interview with HR
• Technical interview with Head of Marketing
• Test (short research project, you will need to spend no more than 1.5-2 hours)
• Job offer from Acumen International

What we can offer:
• Excellent compensation package
• Comfortable office in the downtown area close to Druzhby Narodov subway station;
• Excellent opportunity to pursue international career in a global company;
• Professional growth and development, training programs;
• Fantastic team

About Acumen International

In the new economy, speed is a new BIG. The speed at which you deploy international talent is key to your company’s success.
Our global employment solution can help you employ and payroll foreign talent in over 190 countries without costly business entities and needing to learn complex in-country labor laws.
You select the right candidate, regardless of where they are based. Acumen will onboard them in a right, legally compliant way so that you are protected from compliance risks and unexpected costs.

Company website:
https://www.expressglobalemployment.com/