About the role:
As a Product Marketing Manager you will be a part of a team of WePlay! Esports (Tournament Platform). We create a platform that allows players to compete in various esports game disciplines (now it’s CS:GO and Dota 2), and we are moving toward console platforms.
Responsibilities:
- market researching (North and South America);
- competitors analysis (value proposition, selling points, etc.);
- market segmentation, hypothesis validation, product changing decisions;
- designing and executing go-to-market strategy;
- measuring and scaling user acquisition/retention activities;
- benchmarks, polls and customer studies (qualitative and quantitative);
- ensuring a seamless customer experience through the customer journey;
- overseeing product development, working closely with a product manager and development team;
- managing cross-functional team members (researcher, SMM, SEO, development, etc.);
- collaborating with marketing team to insure a consistent brand look and voice across all marketing efforts and channels.
Requirements:
- 2+ years as a digital marketing manager/product manager/product marketing manager;
- proven Go-To-Market experience: positioning, messaging, targeting, pricing;
- experience with products on EU or/and US markets;
- strong understanding of performance marketing channels and experience optimizing them by relevant KPIs;
- data-driving with the ability to turn insights into new growth initiatives;
effective communication skills;
- proven experience of launching marketing campaigns and sales funnel creation.
Social package includes:
- office space with comfortable work conditions, various esports entertainment activities, and is within a 15-minute walk from “Osokorky” subway station;
- 18 days of paid leave and 12 days of sick leave per year, with a flexible schedule possibility and remote work;
- no dress code policy and low number of bureaucracy;
- medical insurance after successful trial period completion (100% coverage, premium package);
- up to 50% expense coverage for specialized training;
- free English courses (with a native speaker);
- corporate events (office CS:GO and Dota tournaments, WePlay! Esports birthday, Summer BBQ Party, New Year Party, Children’s Days);
- gym partnership program for the gym located in the same building as the office;
- life events (maternity/paternity leave, “Welcome Baby” Gift, wedding Time Off);
- you will have a mentor and quarterly reviews to help you meet your goals and objectives, as well as 1-to-1 meetings with your lead to discuss work processes, and much more.
About TECHIIA Holding
TECHIIA Holding was founded in 2018 with the aim to bring to life innovative projects that contribute to the world\’s progress. TECHIIA Holding employs more than 1000 high-class experts. Our professional areas are esports, IT-infrastructure and Software Development, IT-Integration, Venture investments and other.
Our mission.
We have been united and led by one global mission – the creation of brand-new sustainable solutions leveraging the best practices in technologies and new media.
All TECHIIA projects promote innovations and global progress. We always stay true to our values: mutual respect, sustainable development, enthusiasm, ongoing growth, commitment, shared success.
We respect our partners and clients and long for lasting relations.
Among TECHIIA projects are WePlay! Esports, Enestech, j:Mind.Systems, EcoTechnoPark by TECHIIA, WP Merchandise, TECHIIA Construction and etc.
Company website:
techiia.com
The job ad is no longer active
Job unpublished on
21 September 2020
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