Junior Online Marketing Manager (offline)

HARD SKILLS:
1,5 years+ of experience in online marketing (SMM, SEA, SEO, and SEM).
• Digital advertising expertise, including direct advertising via Google AdWords, Facebook Ads Manager, Linkedin etc.
• Knowledge of how to scale and optimize campaigns, test hypotheses, find the core of the target audience
Knowledge of monitoring tools and analytics (Google Analytics, Google Tag Manager, WebTrends, etc.)
Fluent English
SOFT SKILLS:
Overwhelming passion and enthusiasm for an exceptional product.
• Ability to work in a fast paced environment and multitask.
• Self-motivated, independent, quick learner.
• Organized with an eye for detail.
RESPONSIBILITIES:
• Planning, development and implementation of a strategy for marketing activities. Brainstorm new and creative growth strategies.
• Create and manage advertising campaigns for channels such as search, display and social.
• Develop promotional videos, banners and slogans (in cooperation with designer).
• Test new traffic channels.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Collaborate with agencies and other vendor partners.
• Monitor budget and adjust bids to gain better ROI.
• Track KPIs to assess performance and pinpoint issues.
• Produce reports for management (e.g. dashboards).
• Design, build and maintain our social media presence (LinkedIn, Facebook, Twitter, Smartblog etc.)
• Work closely with the PO to find the best solutions for the product.
• Preparation of advertising materials for international exhibitions and conferences
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

About Toppan Merrill GmbH

SMASHDOCs is a web application that creates an user-friendly environment where documents can be easily created and reviewed within companies or between organisations. As an ideal collaboration platform, all changes are archived in one, single version of a document instead of creating multiple versions. SMASHDOCs' revolutionary and patented change-tracking technology highlights each new change to a user, ending the need for versions to be proof-read manually.
Founded in 2013, Toppan Merrill GmbH is based in Munich, Germany.

Company website:
https://www.toppanmerrill.com/