Email Marketing Manager (offline)

Responsibilities:
-Own the day-to-day execution of B2B and B2C email campaigns including building, scheduling, testing, deploying, and reporting
-Create and optimize email lifecycles and workflows, drip campaigns and nurture sequences
-Develop and deploy a comprehensive email testing strategy for email quality (big and little details; links, subject lines, images, consumption platform, optimal conversion, delivery times, cadence, email design, messaging, content, and personalization)
-Build and manage internal email calendar to ensure that all requests are created, updated, and scheduled - as well as managing ad-hoc email requests
-Work with the creative team to ensure that all emails adhere to brand guidelines
-Develop comprehensive reports detailing all email marketing KPIs (delivery, opens, clicks, conversions, revenue, and unsubscribes, and more)
-Create the whole funnel (starting from the welcome emails and think through all further email chain)
-Create email templates for newsletters using modern services
-Create trigger mailings, work with segments
-Analyze and report on all campaign results (using Google Analytics)

Requirements:
-Fluent English
-Proven track record of running successful demand generation campaigns
-Experience with email marketing and automation platforms
-Ability to traffic and execute multiple projects
-Good communication and interpersonal skills
-Ability to achieve goals and meet deadlines
-Ability to work with Web services and email analytics, email newsletters (GetResponse, MailChimp, etc.)
-Understanding the sales funnel

We offer:
-Office in the downtown Kyiv
-Work in an international team
-Interaction with the EU market
-Flexible work schedule
-An opportunity to combine remote and office work
-Opportunity to work on a freelance base

Please send your CV only in English! :)

About Zarely

Zarely — is an international team of designers, dancers, marketing specialists, organizers and directors. We create clothing for dance and sports and cooperate with global ballet stars.

Company website:
https://www.zarely.co/

DOU company page:
https://jobs.dou.ua/companies/zarely/