Digital Marketing Manager (offline) $2000-3500

Requirements:
• Minimum 3 years experience performing the essential functions as listed above
• Experience in creating and managing successful marketing strategies and campaigns
• Evaluates the financial aspects such as marketing budget, expenditures and return-on-investment
• Experience guiding the development of promotional creative assets and a/b testing
• Experience with Marketing Automation (Hubspot, Mailchimp, etc.) and other reporting solutions
• Must be fluent in English and possess excellent communication and writing abilities.
• Familiarity with B2B marketing and sales funnel measurement
• Knowledge of the last mile delivery area is a plus

Responsibilities:
• Regularly review, measure and analyze key metrics across all company functions related to lead lifecycle, tracking, and performance
• Building promotional pages, emails, and action incentives using our proprietary tools
• Testing and optimizing to improve content discovery
• Using data and analytics to inform campaigns, report on results, and drive innovations
• Conceiving and executing customer-facing programs and promotions
• Work collaboratively with cross-functional teams to incorporate business requirements across the company
• Coordinate web presence via SEM/PPC

About Route4Me

Route4Me plans and optimizes routes for 35,000+ subscribers globally. Our customers expand their businesses, increase profits, and reduce carbon emissions while cutting down on wasted fuel, energy, and time. The extremely easy-to-use platform syncs automatically across all connected devices. Customers, drivers, and dispatchers enjoy accuracy with up-to-date ETAs, simplicity with automatic alerts & notifications, and safety with turn-by-turn GPS navigation. Behind the scenes, Route4Me utilizes high-performance algorithms together with machine learning and big data to plan, optimize, dispatch, and analyze routes of almost any size in real-time.
Also available on Android and iOS devices, the Route4Me app has been downloaded 2 million+ times since 2009.

Company website:
https://www.route4me.com/