Cross-Promo Team Lead (offline)

SKILLS AND QUALIFICATIONS REQUIRED:

Passionate about mobile gaming, apps and the gamedev industry;
At least 3 years of experience in Performance Marketing, with 1 year of experience directly managing a team of at least 3 people. Experience of hiring and training staff is an advantage;
Practical knowledge of digital, performance marketing, and ads management. Experience within the games industry is a plus;
Experience with project tracking software;
Excellent verbal and written communication skills;
Strong analytical and critical-thinking skills;
Good organizational skills, goal orientation, reporting and user-centric skills are crucial;
Able to manage content and maintain a large quantity of assets;
Advanced MS Office (Word, Excel, Outlook, Google Docs);
Fluent English (minimum Upper-Intermediate, Advanced a strong plus).

KEY RESPONSIBILITIES:
Lead a team of Marketing Managers (including hiring and training new MMs);
Set up and maintain cross promotion framework, processes and best practice guidelines;
Devise and implement cross promotion marketing strategies;
Plan and implement in-game cross promotion marketing campaigns;
Report regularly on performance of in-game marketing campaigns in all apps;
Stay on top of mobile gaming market opportunities and trends;
Apply creative and non-traditional methods of growing our customer base;
Manage and drive continuous improvements of player acquisition and retention;
Plan, review and follow-up on creative asset development, including, but not limited to: playable ads, creative videos, promotional materials from brief to final delivery with in-house creative teams by providing regular checks and expert support;
Measure results of the cross promotion campaigns and optimize our assets and experiments;
Work in close collaboration with the Product, User Acquisition, Analytics teams to tie the cross promotion marketing efforts to performance results like retention, LTV, ROAS;
Share best practices and insights regularly with Product, Design and User Acquisition teams.

WHAT WE OFFER:
Cozy and roomy office space;
Full-time position, a flexible work schedule;
Formal employment, full social package;
Friendly team members and open-to-everyone working environment;
English language courses;
Gym and fitness classes for employees.

About G5 Entertainment

G5 Entertainment AB is a Swedish mobile game publisher and developer. Twenty years ago, we became the first mobile developers in the Commonwealth of Independent States (CIS). Since then, we have been leaders in the gaming industry.

Over the past 20 years, G5’s organization and development have evolved. The company has become stable and can adapt and grow in a variety of market conditions.

250 million users playing our games
experience launching big hits internationally
900+ employees in 10 countries
game development across different genres: Match-3, Hidden Object, Mahjong Solitaire
20+ f2p worldwide projects in our portfolio, translated into 15 languages (including Hidden City®, Jewels of Rome™, Mahjong Journey®, Homicide Squad®, Jewels of the Wild West™, and more)
stocks and profits divided among employees
Since 2014, G5 Entertainment stock has been publicly available on the main Nasdaq market in Stockholm.

The G5 team are open and creative professionals who love what they do and do what they love!

We’re looking for people who want to help gamedev evolve and are ready to grow every day!

Company website:
https://jobs.g5e.com/

DOU company page:
https://jobs.dou.ua/companies/g5-entertainment-ab/