Copywriter Outreach Specialist (offline)

Acumen International is a global provider of Global Employment Outsourcing/Global Employer of Record/International PEO services.

We enjoy a culture of mutual respect, growth and development, and professional attitude.

SUMMARY

We're looking for an experienced professional copywriter and outreach campaigns manager to write sales-oriented texts that would be posted on our company website and distribute content (press releases, articles, educational guides and editorials) on external resources to increase traffic to company websites.

Our 'content strategy' is to create content that would help us "voice" our company's values and achieve our business goals by meeting our clients' needs.

The ideal candidate should have a strong experience in writing conversion-oriented sales texts, lead magnets creation, writing copy for landing pages and distributing content to press and media

About the position:

Write conversion-oriented articles and blog posts rewrite the existing content Ensure company presence in industry listings and directories to increase Acumen brand awareness
Repurpose existing content (with an in-house designer) for platforms like Medium, Quora and others
Distribute content on the various resources with backlinks to the company website;
Order and proofread and edit content submitted by external vendors, ensure that the content and requests are completed in a professional and timely manner, according to the negotiated standards; prepare timely briefs for external vendors
Publish content on our websites;
Work with a SEO specialist and optimize texts according to the given guidelines

About our candidate:

At least 2-year experience in a similar role, preferably in B2B, writing content for HR, payroll, finance, IT and Telecom industries; strong experience working as an outreach campaigns specialist / journalist / copywriter
Fluent English is required;
Experience in managing a team of freelancers/external vendors;
Knowledge of Medium, Quora and other platforms
Experience in launching advertorials and joint ventures with various associations and influencers
Experience in guest blogging
Knowledge of basic marketing metrics: CPL, CPC
Professional knowledge of SEO principles for content (keywords, content relevance) and basics of HTML to publish content on a website

Recruitment process;

Send your resume;
Phone or Skype interview with HR
Send your portfolio
Technical interview with Head of Marketing
Test (short research project, you will need to spend no more than 1.5-2 hours)
Job offer from Acumen International

What we can offer:

Excellent compensation package
Comfortable office in the downtown area close to Druzhby Narodov subway station;
Excellent opportunity to pursue international career in a global company;
Professional growth and development, training programs;
Fantastic team

About Acumen International

In the new economy, speed is a new BIG. The speed at which you deploy international talent is key to your company’s success.
Our global employment solution can help you employ and payroll foreign talent in over 190 countries without costly business entities and needing to learn complex in-country labor laws.
You select the right candidate, regardless of where they are based. Acumen will onboard them in a right, legally compliant way so that you are protected from compliance risks and unexpected costs.

Company website:
https://www.expressglobalemployment.com/